LeadGen App

LeadGen App is a web-based tool for building lead-capture forms that walk visitors through several short steps. Alongside the form editor it gives marketing teams analytics on how people move through each form, so weak points can be found and fixed. TrustList lists it under the United Kingdom.

What LeadGen App offers

• Multi-step forms — questions split across stages, with answers kept even when a visitor abandons the form part-way.
• Conditional logic and endings — later questions and the closing screen change according to earlier answers, visitor details or a scoring rule.
• Embedding — forms drop into other websites and page builders through an iframe or a direct code snippet.
• Testing and analytics — A/B tests, geo-fencing and a dashboard reporting on collected leads.
• Integrations — hidden fields, data passed in the page address, links to Google Analytics and the Google Places API, and an API on the enterprise tier.

Who it works with

The product suits companies that gather enquiries through their websites. Unilever is named on the site as using it to collect feedback on customer demand.

Key facts

• Based in: United Kingdom
• Compliance: described as ready for GDPR and CCPA
• Lead certificates: a certificate can be issued with each submission for use with verification software