OBSERVER Media Intelligence

»OBSERVER« GmbH (www.observer.at) is the full-service agency for media intelligence and has been the market leader in classic media monitoring & analysis in Austria since 1896.

The “OBSERVER” has been active internationally since the very beginning and is also a founding member of the Fédération Internationale des Bureaux Extrait de Presse (FIBEP).

The core business is the observation and analysis of print, online, radio and TV: with more than 2400 newspapers and magazines, the “OBSERVER” has the largest national media sample in the industry.

International media monitoring in over 80 countries is covered in cooperation with 40 partners from all over the world.
With the "OBSERVER" media intelligence office called MIO, there is a unique opportunity to display the collected media response from all channels in an online tool.

In the area of ​​online monitoring & social media analytics, the media observation platform offers tailor-made solutions that meet all the requirements of professional communication. The portfolio includes individual analyzes and reporting services for monitoring success in Marketing & PR as well as a modern newsroom solution.

"OBSERVER" (www.observer.at) is an Austrian family-owned business and since 1896 market leader in media intelligence, media monitoring & analysis. As a founding member of the international organization of media monitoring companies »Bureaux Extrait de Presse» (FIBEP) »OBSERVER« is operating internationally since the beginning and its CEO Florian Laszlo is the FIBEP Secretary-General.

The company is always at the forefront of technology and provides customized monitoring, cutting edge tools like the Media Intelligence Office: MIO, as well as a newsroom solution that rounds out the portfolio. Serving a wide range of customers from the Royals like the Austrian Emperor in the days when "OBSERVER" was just a startup in the late 19th century, to the biggest companies and global players of the 21st century.