Threekit

Threekit sells configure, price and quote software for manufacturers. It began as a 3D product visualisation platform and now centres on AI-guided configuration of complex products.

What Threekit offers

• AI configuration — turns a customer's description, photo, voice note or spec sheet into a valid product configuration.
• Pricing rules — applies a manufacturer's catalogue, compatibility and pricing logic to every build.
• Quote creation — produces quotes for sales reps, dealers and website visitors.
• Change handling — updates dependent options when a size, material or component changes.
• 3D visualisation — interactive product views for online shoppers.

Who it works with

Manufacturers, along with their sales teams and dealer networks. The website says more than 150 manufacturers use the product.

Key facts

• Headquarters: Chicago, with a technology centre in Ottawa.
• Founder: Ben Houston, a visual effects software veteran.
• Experience: the team says it has delivered over 1,000 enterprise implementations.