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Tercept

Unified revenue analytics for digital publishers, pulling ad, analytics and marketing data into one dashboard

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  • Founded 2017
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About Tercept

Tercept gives publishers and revenue operations teams a single place to see advertising income alongside analytics and marketing figures. It gathers data from ad servers, exchanges and other partners, cleans it up and presents it in charts and reports.

What Tercept offers

  • Programmatic reporting — automated, consolidated reports that normalise figures across every advertising partner, with hourly refreshes.
  • Revenue attribution — links ad income to traffic acquisition campaigns, app-install deals and push notifications, tracked by user cohort.
  • Monitoring and alerts — watches every partner and metric and sends warnings through Slack, SMS, email or Google Chat.
  • Discrepancy and Prebid tracking — compares first-party and third-party ad server numbers and reports timeouts, bid rates, win rates and load times.
  • Data connectors — over 200 prebuilt connections, including sources that have no reporting API.
  • BI integration — pivot analysis and exports to Tableau, Data Studio, Looker and Power BI.

Who it works with

Digital publishers and app owners running ad monetisation stacks, plus their revenue operations teams.

Key facts

  • Based in: United States
  • Connectors: more than 200 prebuilt data sources

Profile written by TrustList from the business's own published information, Sep 2026.

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