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Predictive Analytics Software

Tercept Unified Analytics

Analytics platform that unifies programmatic ad monetisation and marketing data for digital publishers

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  • Data Source Integrations
  • Data Source Connectors
  • Drill Down
  • Marketing Reports
  • +40 more
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About Tercept Unified Analytics

Tercept Unified Analytics collects monetisation and marketing data from many sources and organises it into a single dashboard for digital publishers. Analytics teams can then build custom reports without assembling spreadsheets by hand.

What Tercept Unified Analytics offers

  • Consolidated reporting — normalised programmatic reports across all ad partners.
  • Revenue attribution — links ad revenue to traffic acquisition, app-install partnerships and push notifications, with user-cohort tracking.
  • Monitoring and alerts — notifications sent through Slack, SMS, email or Google Chat.
  • Discrepancy reports — comparisons between first-party and third-party ad-server figures.
  • Prebid metrics — timeouts, bid and win rates, coverage, bid density, load times and consent rates.
  • Custom transformations — mapping data across sources and tracking tailored metrics.

Who it works with

Publishers and ad operations teams. Customer comments on the site come from staff at HYPEBEAST and Frontstory.

Key facts

  • Data connections: more than 200 prebuilt connections
  • BI links: Tableau, Looker, Data Studio, Power BI
  • Reporting cadence: hourly data refresh

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Data Source Integrations
  • Data Source Connectors
  • Drill Down
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports
  • Analytics/Reporting
  • Custom Dashboards
  • Filtered Views
  • Customizable Dashboard
  • Functions/Calculations
  • Private Dashboards
  • For Healthcare
  • Data Blending
  • For Education
  • Web-Based, Cloud, SaaS
  • In Person
  • Live Online
  • Documentation
  • 24/7 (Live Rep)
  • Match & Merge
  • Data Integration
  • Dashboard
  • Benchmarking
  • Drag & Drop
  • Performance Metrics
  • Channel Attribution
  • Data Mining
  • Predictive Analytics
  • Data Capture
  • Data Migration
  • Data Analysis
  • Ad Hoc Reports
  • Publishing / Sharing
  • Trend / Problem Indicators
  • Visual Analytics
  • Data Visualization
  • Campaign Tracking
  • Customer Journey Mapping
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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