Synthesio

Synthesio, owned by the research group Ipsos, offers an AI-based consumer intelligence platform built on social listening. It gathers online consumer conversation and uses generative AI to turn it into findings that brand, research and communications teams can act on.

Services

• Signals GenAI: condenses large volumes of real-time consumer signals into usable insights.
• Trend and innovation research: spots emerging themes to inform new ideas.
• Market and audience research: helps teams understand consumer groups and attitudes.
• Brand and product insight: supports decisions on brands and products.
• Reputation monitoring: tracks communications, supports crisis response and helps tune campaigns.

Who it works with

Synthesio serves consumer brands; a global consumer insights lead at L'Oreal is quoted using it to study attitudes to wellbeing in beauty.

Key facts

• Based in: United States
• Owner: Ipsos
• Sources: more than ten search platforms, plus ratings and review sites