MailTag

Gmail users who send outreach can use MailTag to see what happens after a message leaves their inbox. It is a Chrome extension for Gmail and G Suite that reports when recipients open an email and which links they click. It also adds scheduled sending and automatic follow-ups, so that prospecting can be planned and chased without extra effort.

Opens and clicks in real time

Senders can see when and where a recipient opens a message, and which links were clicked. The product presents this as a way for a salesperson to call a prospect as soon as the email has been read, rather than waiting for a reply that may never come.

Scheduled sending

Scheduled emails can be timed to suit the recipient, and the extension tracks how scheduled messages perform. The company suggests that choosing the right delivery time raises open rates, and it lets users review the results of each schedule.

Follow-ups and signatures

Automatic follow-ups chase messages that have not been answered, and the wording of each follow-up can be customized. A signature generator lets users design an email signature with contact details and a profile picture, and the company says a well-designed signature can improve reply rates.

Dashboard and mobile app

A dashboard shows results as graphs: how many messages were opened, how many links were clicked, and progress against sending targets, with detail on each link and where it was opened. An app for phones sends push notifications and lets users switch between their email accounts and manage their activity while away from the desk.

Team management

Managers can see the productivity of each team member's outreach, which the company says makes it easier to coordinate sales activity across a team. The extension is described as lightweight, so it does not slow Gmail down in the company's account of it.