eDataSource platform

The eDataSource platform measures how marketing email performs by watching real consumer inboxes rather than relying on seed addresses. The company says it was an early adopter of that live-inbox method, and that it gives richer data than seed-based testing.

What eDataSource platform offers

• Deliverability tracking — follows whether campaign emails reach the inbox.
• Cross-brand insights — compares performance of email programmes across brands.
• Inbox panel analysis — draws on an organically grown panel of about 3 million consumer inboxes.
• Daily monitoring — tracks over 60 million emails a day across about 190,000 brands.

Who it works with

Email marketers and brands that want to compare their sending results with those of other brands.

Key facts

• Method: live consumer inboxes instead of seed lists
• Panel size: about 3 million inboxes, as stated
• Brands covered: around 190,000, as stated