Avidian Technologies

Avidian Technologies develops Avid CRM, a customer relationship management system embedded in Microsoft Outlook rather than run as a separate application. The thinking is that staff who already spend their day in Outlook are more likely to keep the CRM up to date. The product was previously sold as Prophet.

What Avidian Technologies offers

• Avid CRM — contact management and sales pipeline tracking carried out inside Outlook.
• Document management — cloud storage for uploading, organising and opening files from anywhere.
• Avidian AI — lets users run queries against their own CRM records to draw out insights.
• ERP — the site also mentions an ERP product for analysing data and improving processes.

Who it works with

Teams that already work in Outlook, including sales and marketing staff. Quoted customers mention help with billing questions and technical support, and one marketing team likes how information can be categorised.

Key facts

• Based in: United States
• Former product name: Prophet