HapYak

HapYak was an interactive video technology that now lives on inside Brightcove's online video platform. In October 2021 Brightcove said it was buying the HapYak technology from Newsela, a K-12 instructional content company; the two had worked together as technology partners since 2013. The original HapYak domain no longer works.

What HapYak offers

• Quizzes and polls — questions inside a video, with actions triggered on completion or on a pass or fail.
• Hotspots and links — clickable areas within the picture.
• Branching and chapters — viewers choose their own route through the content.
• Overlays and forms — branded layers and custom forms that collect viewer data.
• Live event tools — chat and forms for live audiences.

Who it works with

Brightcove markets the capability, now called Brightcove Interactivity, to marketing, communications and events teams who want interactive on-demand and live video without IT help. It names Sotheby's and TN Marketing among customers the partners served together.

Key facts

• Owner: Brightcove, since the 2021 acquisition
• Previous owner: Newsela
• Packaging: bundled into Brightcove's Marketing Studio and Communications Studio