aibuy

aibuy is a US software company that makes video, web content and TV advertising shoppable. Publishers, brands and retailers use its tools to place products and a checkout inside the content, so a viewer can buy an item without leaving the player or page. The firm pitches this as a way to earn more from content already published and to see how audiences respond to the products on screen.

What aibuy offers

• Shoppable Overlay — an interactive layer placed over a video, letting viewers browse and purchase featured items.
• T-Commerce — QR codes on connected TV ads and programmes that lead to a shopping page.
• Multicart — customisable landing pages holding a curated product list, with embedded video and checkout across several vendors.
• Floating Cart — a cart that turns items on any web page, in images or video, into things a visitor can buy in place.
• Analytics — engagement tracking, attribution and sales reports for each shoppable placement.
• White label — products that can carry the customer's own branding.

Who it works with

The platform is aimed at publishers, brands and retailers, and the company suggests it for influencer marketing, link-out and QR code campaigns.

Key facts

• Based in: United States
• Integrations: Shopify, BigCommerce, WooCommerce, Magento and Squarespace; Stripe and Braintree; YouTube, Vimeo and JW Player