CarFilm

CarFilm is a video messaging tool made for car dealerships. Staff film a short clip on a smartphone, such as a walk-around of a car a shopper is interested in, then deliver it through the dealership CRM as a text or email and are alerted once it is watched. The company says the product was developed inside a dealership.

What CarFilm does

• Phone recording: quick videos shot on a phone, with no editing required.
• CRM integration: works with dealer systems such as Tekion, DealerSocket, Reynolds & Reynolds, eLead, DriveCentric and VinSolutions.
• Branded playback: clips are shown under the dealership's web address rather than a third-party page.
• Team films: a single clip can be sent by several colleagues, each under their own name.
• View alerts: staff are told as soon as a video is opened.

Clients

It is meant for every dealership role, from salespeople, internet and BDC teams to service advisers, finance managers and dealer principals. Named users include US dealer groups Hendrick, Lithia, Asbury and Serra.

Key facts

• Based in: United States
• Approved vendor: Porsche Cars North America, since 2020