Buffer

Buffer makes social media management software that brings publishing, content drafting, audience engagement and analytics into one workspace. The company is listed in the United States, and its customer support team works across several time zones.

What Buffer offers

• Publishing — posts queued for Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, Bluesky, X, Mastodon, YouTube Shorts and Google Business.
• Content creation — tools to draft, organise and repurpose posts for each channel, with an optional AI assistant.
• Community replies — comments from all connected channels sorted and answered from one dashboard.
• Analytics — reports ranging from basic figures to detailed analysis of which posts performed.
• Collaboration and extras — team approval of posts, a mobile app and a link-in-bio page.
• API and AI assistant connection — lets users query their performance data, plan content and send posts to their queue from a chat assistant.

Who it works with

Buffer is used by solo creators, brands and agencies; the company puts its user base at more than 100,000.

Key facts

• Based in: United States
• Users: over 100,000 creators, brands and agencies, as stated
• Plans: a free plan plus paid upgrades