Buffer

Buffer is a publishing and engagement tool for social accounts. Creators, small brands and agencies use it to line up posts across many networks and to keep track of what works.

The company calls itself values-driven and says it makes simple marketing tools for ambitious people and teams.

What Buffer offers

• Publishing — schedules posts to over ten networks, among them Instagram, TikTok, Threads, Bluesky and Mastodon.
• Content creation — organises and repurposes ideas, with an optional AI assistant.
• Community — brings comments into one dashboard for quick replies.
• Insights — basic analytics and deeper reports.
• Team approvals — teammates can manage, edit and approve posts.

Who it works with

Individual creators, brands and agencies, from solo users to teams.