AugRay

AugRay develops augmented, virtual and mixed reality applications for companies that want to show products, train staff or run campaigns in immersive form. It has a corporate head office in Brookfield, Wisconsin, and an Indian head office in Chennai. Its chief executive is Suresh Thankavel.

What AugRay offers

• OneXR — a platform for XR content used in sales, marketing, training and after-sales work.
• ARcommerce — augmented reality for online shops so buyers can view products in their own space.
• AI tools — AI-based training, sales enablement, sales analytics and a CRM.
• Other products — Clapzap, TaDa and ibot, with AI-driven content management.
• Services — virtual product demonstrations, facility tours, AR marketing campaigns and employee training, delivered on phones and VR headsets.

Who it works with

AugRay works with enterprises in sectors such as retail, real estate, automotive, manufacturing, education, entertainment, and pharmaceuticals and medical devices.

Key facts

• Based in: Brookfield, Wisconsin, United States, and Chennai, India
• Chief executive: Suresh Thankavel