AugRay

Businesses that want to show products in immersive form turn to AugRay, an extended reality company. Its main market is business to business sales, where it provides immersive product demonstrations, facility tours and product fitting tools that let a buyer see a product in context. The company says the aim is to deepen a prospect's understanding before a sales conversation, rather than rely on brochures and static images. The company says its tools need only a smartphone or a VR headset, so buyers can try a product wherever they are.

Product launches and brand campaigns

AR is used for launches, which the company says can reach more people than a traditional event, and for marketing campaigns that let viewers examine a product from different angles. The company cites research suggesting that many consumers would pay more after experiencing a product virtually, and it says a simple XR addition can raise conversion rates. It presents these as the basis for its campaign work.

Staff recognition and wider uses

The company describes virtual recognition events for employees, partners and others, which it says can make rewards more memorable. Other uses the company names include shared virtual workspaces, production, after-sales service, learning programs and quality checks. It also mentions e-commerce experiences, in which a shopper can see a product in real time before buying.

OneXR and the AI tools

The current range is organized around OneXR, which the company describes as a one-stop solution for sales, marketing, training and after-sales service. Newer products include AI-driven training that gives teams personalized learning and performance insights, AI sales enablement that equips a sales team with insight and tools, real-time sales insight that turns data into guidance, and an intelligent CRM that centralizes customer data. The company says its solutions power Fortune 500 companies and offers demonstrations on request.