Dootrix

Dootrix is a software consultancy that now shapes its work around AI agents and automated delivery. It grew out of IoT work, building connected-device applications on Microsoft Azure, and today packages its services as four linked offers covering decisions, building, brand and operations.

What Dootrix offers

• Ambition to Decision — turning an early idea or brief into an evidence-based decision on whether to build, change, invest, pause or stop.
• Software Factory — a retained engineering team combining senior architects with AI tooling, with shape, build and support options.
• BrandOS — setting up brand rules, assets, access and AI tools so teams can produce consistent material without bottlenecks.
• CoreOps — ongoing platform support with health reporting, risk tracking and improvement recommendations.
• IoT applications — connected-device systems using Azure IoT Hub, data lakes, API Management and Stream Analytics.

Who it works with

Dootrix works with enterprises, SMEs and startups. Past IoT projects include a smart water network for i2O, a traffic management dashboard for Siemens and in-room hotel controls for Vivid System; PureGym has also used it for software engineering.

Key facts

• Partnership: Microsoft Azure
• Sectors: Utilities, transport, hospitality and fitness