Full In Partners

Full In Partners is a growth equity firm that backs software companies and their founders. It relies on a data-driven platform to find promising businesses that suit its investment mandate, rather than contacting companies at random.

What Full In Partners offers

• Growth equity — capital for enduring software companies.
• Operator network — experienced operators available on demand when a company needs specific expertise.
• Benchmarking and diagnostic tools — free tools that let founders compare themselves with peers and judge their company's value potential.
• Educational resources — material to help founders understand their business, how investors value companies and the wider landscape.
• Hands-on support — help with operations, hiring and growth planning after investment.

Who it works with

Founders of software businesses, including international ones. The firm says its capital and tools are open to everyone regardless of age, gender, education or race, and that founders from any location are welcome.

Key facts

• Founding team: two mothers and a chief technology officer
• Approach: data-driven sourcing and feedback from founders