Craft Ventures

Investors who built software companies

Craft Ventures is a venture capital firm run by former founders and operators. The company says its partners have built unicorn companies themselves, and that they set out to be the kind of investor they wished they had when they were founders: low maintenance for the founder but high in practical value. It states that its strongest record is in software-as-a-service and marketplace businesses.

Playbooks and senior talent

The firm says every member of its team is a former operator, and that it shares the playbooks it used to grow its own businesses. It presents this as giving founders access to senior people before they could hire them. Its operating support is described as covering sales, marketing, hiring, planning, forecasting and the messaging a company uses with its market, and the firm says it works hands-on rather than supplying capital alone.

A focus on SaaS and marketplaces

The firm's stated focus is SaaS and marketplace businesses, where it says its team has shown repeated success building and scaling technology companies. Its portfolio section lists a third investment in a cybersecurity platform, which the company backs as autonomous testing becomes central to continuous security checks.

Team background

The firm describes its team as former founders, operators and experts who roll up their sleeves and deploy the playbooks that worked for their own companies. It says it has assembled these people with one goal in mind, which is to help founders build great companies. The firm says its partners have built unicorn companies themselves, so the team knows what that path takes.

Publications and founder stories

The firm publishes founder stories and a guide for founders on building a go-to-market engine in cybersecurity. It also runs a conversation series with early leaders from software companies.