FirstRock Capital

Over a decade creating, growing, investing and selling technology companies Previously founder of Grooveshark, Onswipe, PulsoSocial and Socialatom Group

Value-add: Andres focuses on helping founders survive crisis From founder disputes to litigation and everything in between

Erik is an expert in finance, data science and business strategy whose experience includes helping leading financial institutions respond to major crises in the global markets, building new companies and organizations, contributing to finance literature and facilitating international business ties

Value-add: Erik works with founders in all aspects of their business development, financial and fundraising strategies plus assistance in Data Science for those startups in that field

Serial entrepreneur and Electrical Engineer with over two decades of extensive executive experience creating, growing and selling technology companies in Latin America, Asia and the U S

Value-add: Hernando helps founders manage their growth in multiple geographies, advising in operations, legal and financial matters Hernando can also provide assistance in hardware manufacturing, supply chain management, fin-tech, and security related companies

Jessica Mercedes is an expert in Technical Recruiting, Developer and Public Relations for tech companies both in Latin America and in the U S Previously, Jessica has worked with firms like Google Developers, Rackspace, Netflix, Corona and Pepsi

Value-add: Jessica assists founders with their technical and executive recruiting, marketing, public and developer relations

• Process How we work
• Value-add In addition to funding, we partner with entrepreneurs to help them scale their growth and product while also removing obstacles to growth along the way through support in five more areas: Public Relations & Marketing Business Development & Sales Finance & Fundraising Product & Engineering Executive & Technical Recruiting Founders we seek to back We are more likely to invest if your team has the following: You are — or your co-founder is — able to write software
• You are solving a problem you’ve lived yourself
• You’ve managed to build and launch the product
• Your product is getting market adoption in the U
• S
• Investment Process We strive to make it from first meeting or call to money in the bank in less than three weeks
• We've been entrepreneurs before and we know how painful the process of fundraising can be, which is why we make an effort to give you an answer as quickly as possible without wasting your time
• These are traditionally the steps we take for each deal
• Pitch Meeting (Call or in-person): This is when you meet someone in our team and it is the opportunity for us to learn from you as well as for us to pitch you
• If we agree that we are a fit we, schedule a second call with at least one additional team member
• At this point we'll ask you to send us any material that supports the fit with our investment thesis
• Partner Meeting (Video-call): After reviewing all the materials you send our way, we hold this call to dive deeper into the progress of the company and the founding team
• Diligence Q&A (e-mail): At this stage we ask you to send us whichever diligence material you have already prepared for investors, usually includes cap-table and previous employee and investor agreements
• If we need clarifications we will ask them for them via e-mail
• Decision Made (e-mail): Our decision to invest or to pass will be sent via e-mail
• If we pass, it will include the reasons why we felt it is not a fit at that moment
• If we decide to invest, we request the investment agreement via electronic signature and wire-transfer instructions
• Investment Terms We can invest up to $5 million in aggregate in any given company and we are limited to investing in valuations or caps under $30 million
• Normally, we start by investing tickets of $50,000 in any first transaction with the intention of additional follow-on investment in subsequent rounds
• We don't normally lead rounds so we align ourselves with the terms set by the lead or first investor
• After we make a decision to invest, we sign the term sheet, SAFE, KISS or Convertible Note within a day of receiving it and make a Wire-transfer within 10 days

In addition to funding, we partner with entrepreneurs to help them scale their growth and product while also removing obstacles to growth along the way through support in five more areas:

• Public Relations & Marketing
• Business Development & Sales
• Executive & Technical Recruiting

Founders we seek to back

We are more likely to invest if your team has the following:

• You are — or your co-founder is — able to write software
• You are solving a problem you’ve lived yourself
• You’ve managed to build and launch the product
• Your product is getting market adoption in the U
• S

We strive to make it from first meeting or call to money in the bank in less than three weeks We've been entrepreneurs before and we know how painful the process of fundraising can be, which is why we make an effort to give you an answer as quickly as possible without wasting your time These are traditionally the steps we take for each deal

• Pitch Meeting (Call or in-person): This is when you meet someone in our team and it is the opportunity for us to learn from you as well as for us to pitch you
• If we agree that we are a fit we, schedule a second call with at least one additional team member
• At this point we'll ask you to send us any material that supports the fit with our investment thesis
• Partner Meeting (Video-call): After reviewing all the materials you send our way, we hold this call to dive deeper into the progress of the company and the founding team
• Diligence Q&A (e-mail): At this stage we ask you to send us whichever diligence material you have already prepared for investors, usually includes cap-table and previous employee and investor agreements
• If we need clarifications we will ask them for them via e-mail
• Decision Made (e-mail): Our decision to invest or to pass will be sent via e-mail
• If we pass, it will include the reasons why we felt it is not a fit at that moment
• If we decide to invest, we request the investment agreement via electronic signature and wire-transfer instructions

We can invest up to $5 million in aggregate in any given company and we are limited to investing in valuations or caps under $30 million Normally, we start by investing tickets of $50,000 in any first transaction with the intention of additional follow-on investment in subsequent rounds We don't normally lead rounds so we align ourselves with the terms set by the lead or first investor After we make a decision to invest, we sign the term sheet, SAFE, KISS or Convertible Note within a day of receiving it and make a Wire-transfer within 10 days

• Portfolio Meet our awesome startups! Studio Audio based group running classes Studio makes audio group running classes that pair motivating instructors with killer playlists
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• BotFactory is born with the idea of providing all three, anywhere and to everyone
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Meet our awesome startups!

Audio based group running classes

Studio makes audio group running classes that pair motivating instructors with killer playlists