301 Inc.

301 Inc. is the venture capital arm of General Mills. It invests in founders who are changing how food is made, sold and consumed, and it pairs funding with practical help from a team built to work alongside them.

What 301 Inc. offers

• Connected commerce: backs tools that remove friction in the food chain and build direct relationships with consumers.
• New brands and products: targets growing or underserved consumer groups, in human and pet food.
• Food beyond packaged goods: looks at food service, the link between food and healthcare, and pet ecosystems.
• Agriculture and packaging technology: sustainability and circular-economy capabilities.
• Operating support: brand strategy, regulatory and labelling guidance, manufacturing and logistics planning, and digital strategy.

Who it serves

Founder teams anywhere in the food value chain.

Key facts

• Parent: General Mills