10x

10x is a consultancy that uses customer data to help brands understand the people they sell to. It works with clients on data strategy, and it builds digital products that collect and analyse customer information.

What 10x offers

• Data strategy: the team starts with the key questions a client needs answered, then works backwards to a plan.
• Quick-deploy digital products: ready-made tools that gather customer data for clients who hold little of it.
• Bespoke data products: custom builds made when a client needs something specific.
• Machine learning analysis: algorithms applied to the collected data to find patterns.
• Recommendations: insights turned into actions meant to raise sales and improve efficiency.

Customers and markets

Brands that want to get closer to their customers, including those with limited customer data at the outset.

Key facts

• Team: a small team of innovation consultants and data scientists.
• Backgrounds: staff have come from Google, M&C Saatchi and IDEO.