NinjaQuoter

For a life insurance agent, a website quoter is a lead capture tool as much as a calculator, and NinjaQuoter treats it that way. Its makers describe it as a cloud-based service of term life quoting and lead generation forms, built by agents for agents. It is aimed at independent agents and agencies working in term, guaranteed universal life and final expense, and the company says it focuses on conversions rather than on quote screens alone.

Quoters for the website

A website quoter can be placed on an agency's site, and the design can be customized from a template gallery so that it looks like the agency, not like the software vendor. The quoters are meant to display well on any device. The company also offers a live quoter that can be inserted into an agency's Facebook page, and it says rate or product changes reach the website and agent quoters in real time with no software to download.

Tools for the agent

A separate agent quoter is described as a single-page app that puts the quoting functions on one screen. Quotes can be saved and edited with one click, and lead data can be pulled over from a CRM. Leads captured through the web quoters can flow back into the agent's own CRM.

Tracking what works

Analytics show how quoter traffic converts and which designs bring the best return, so an agency can see which pages and layouts produce leads. The company's argument is that agents should not rely on older marketing and lead capture methods now that consumers have become wary of them.

What is coming and how to start

The site mentions a live lead marketplace as a future addition. It offers a thirty day trial and a free guide to internet and social marketing, and it says implementation support is part of the service.

NinjaQuoter provides life insurance quoting and lead capture forms for independent agents and agencies. It targets the term, guaranteed universal life and final expense markets, and was built by agents for agents. Everything runs in a web browser, so there is nothing to install.

Main features

• Agent quoter: a single-page app for saving and editing quotes, with lead data passed from the CRM.
• Website quoter: a copy-and-paste widget that captures leads and sends them to the CRM in real time.
• Facebook app: places a live quoter on an agency page.
• Analytics: shows how quoter traffic converts and which designs perform most strongly.
• Flexible designs: a template gallery for customising the look.

Clients

Independent life insurance agents and agencies. A live lead marketplace is listed as coming soon.