C2 Research, Inc.

Planning for Future In-Person Studies

C² = Qualitative + Quantitative Research

• The Only Boutique Focus Group Facility Serving Sacramento + Placer Counties

Learn More About Our Research Philosophy Learn More About Our Technology Toolkit, Including Online Focus Groups, Industry Expert Online Panels, Usability Testing & Text Analytics Planning for Future In-Person Studies Connect with leading industry experts + highly targeted consumers with our local, national + global recruiting services Use employee surveys + focus groups to improve your HR practices + communications strategies Discover our Quantitative + Qualitative Online Market Research Tools Turning insights into action + generating value throughout the enterprise “A great place to learn and thrive ” I have been working at C2 Research for less than a year Pros Lots of opportunity to learn a variety of skills and marketing software A professional environment that allows you to have a good work/life balance The ability to work remotely is also a major plus I would say one of the most important thing about this position is it keeps you on your toes and presents a healthy amount of challenge It is a small office, that allows for open communication between the team Cons Some of the projects that only have data entry can get repetitive, but it can be a good break from making phone calls If the team is too divided on projects it can hamper the ability to make significant headway on getting a wide variety of leads for a project Can be very fast paced at times and you may not always know the best route to take, but making sure to ask questions when you are confused or not sure is a must

“C2 is not only legit but very professional and accommodating” I have completed a few market research studies with C2 Initially I was very hesitant about doing a study because I've only seen them done in movies and I wasn't sure if it was legit or really something that can be done But I was proven wrong C2 is not only legit but very professional and accommodating The whole experience is actually fun and interesting which makes the studies enjoyable The company is very welcoming and they make sure that you understand the process Payment is very timely and the compensation isn't bad for what your study entails I would do another study if the opportunity arises “Great Place to Launch and Grow Your Career” I worked at C2 Research full-time for more than a year Pros Exposure to many industries from video games, tech, healthcare, manufacturing it's a good place to start your career to get a decent footing on various aspects of market research, consulting, UX, product development Cons Very fast turn around, deliverables and expectations from lcients Unless you have a government or non profit project, for profit corporations especially in the tech space think people are waiting by their mobile phones and emails for market research studies Also we had to weed out people who tried to manipulate the market research industry so there are a lot of quality assurance standards that had to be followed to vet participants Some people want an easy job where they don't necessarily have to think Advice to Management Work more closely to local universities to expand internship program to hire entry level employees for people passionate about market research and advertising Having people with previous HR experience in recruiting or csr experience helps but a lot of times without a basic understanding of marketing some times there was a lot of repetition in trying to train employees Good use of tech tools like salesforce but try to automate even more so you can reduce your headcount