The Marketing Lounge Partnership

The Marketing Lounge Partnership, known as MLP, is a UK agency that plans and runs reward, incentive and loyalty campaigns. It has been doing this for close to three decades and handles a campaign from first idea to delivery.

What The Marketing Lounge Partnership offers

• Loyalty and rewards programmes — member clubs and perks schemes for brands.
• Incentives — carefully chosen rewards that encourage customer behaviour.
• Partnership marketing — campaigns built with third-party brands.
• CRM — longer-term customer relationship programmes.
• Campaign delivery — proposition development, design, customer service and fulfilment handled by in-house specialists.

Who it works with

The agency specialises in financial services, insurance, utilities and automotive, and also has experience in retail and telecoms. Case studies on its site include banking, boilers, tools and travel brands.

Key facts

• Based in: United Kingdom
• Experience: nearly three decades in rewards and loyalty marketing