Lamppost Insights

Lamppost Insights is a market research consultancy that designs research programmes to inform brand and communications decisions. The name comes from a remark by David Ogilvy about research being used for support instead of illumination. The founders are researchers and strategists who started the firm after long careers in the field.

Services

• Custom research programmes: mixed quantitative and qualitative studies built around each client's question.
• Communications development: testing and refining messages so complex ideas are easier to take in.
• Organisation-wide buy-in: findings framed so teams across a company adopt them.
• Consumer fieldwork: mobile surveys, mobile missions, shop-alongs and friendship groups.
• Tracking studies: measurement that combines conscious and sub-conscious techniques.

Customers and markets

The firm serves brands large and small, plus communications and media clients. Its case examples include a big box retailer, a quick-service restaurant brand, an apparel company and a workforce technology platform.

Key facts

• Experience: the team describes more than two decades in research
• Methods: surveys, shop-alongs, group discussions and concept testing