Lamppost Insights

FOR BRANDS, COMMUNICATIONS, MEDIA, AND MORE

Our decades of experience in taking on client challenges, from the most complex to the most straightforward issues, puts us in a unique position to help our clients

We build customized, multi-faceted quantitative and qualitative solutions to solve our client’s issues By marrying tried and true approaches with cutting edge technology, we’re able to take data further than ever before, unlocking insights that would never have been discovered by others

How we can help

• Communications Development and Maximization
• Make the complex digestible
• Drive buy-in and adoption across the entire organization

Using the Past to Guide the Future

Our team has over 20 years of experience in helping brands large and small to elevate and maximize their brand experiences

From big box retailers, to quick serve, to sports and athletic apparel, all the way to local furniture and beverages, we have learned what are the spoken (and often unspoken) motivators behind long-term brand loyalty

Some of the brands we’ve had the privilege of calling our partner include: Unleashing the power of the minority shopper for a retail client

A blend of Quantitative surveys, Mobile Missions and Shop-Alongs among a traditionally hard-to-reach audience

• Demonstrated the power of the audience
• Determine shopping needs and mindsets for this lucrative audience
• Guide strategic development targeted to a previously misunderstood audience Using the sub-conscious to drive brand change for a major QSR brand

Quantitative tracking using a mix of conscious and sub-conscious techniques

• Uncovered emotional drivers of choice to differentiate from competition
• Create intrinsic, values-driven system for new launches
• Drive marketing efforts that combine emotional and rational marketplace opportunities

From strategy maximization to creative placement for a leading global apparel company Qualitative Friendship Groups and Quantitative Concept Maximization, followed by in-market shop-alongs

• Determine the strongest strategic path forward

• Uncover key influences and inflection points for strategic focus

• Establish most effective imagery, locations, and storyline for new campaign launch Helping maximize a new workforce platform for the worldwide leader in talent management Mobile-Friendly Quantitative surveys among high-level business decision makers

• Establish hierarchy of choice in the category