Ladd Research

Ladd Research Group is a global qualitative marketing research and strategy consulting firm focused exclusively in the healthcare industry, including medical devices, pharmaceuticals and other healthcare technologies

Our philosophy is that exceptional insights can only be gleaned when the research team has a deep knowledge of the industry stemming from years of personal experience, combined with an understanding of the strategic business decisions you need to make

This is what we bring to the table and what differentiates us

We know your market and your customers We do one thing and we are experts in it – healthcare

We have a breadth and depth of cross-functional experience including clinical research, new product development, up-stream and down-stream marketing, and business development We understand what you are going to do with the research results We appreciate that no two projects are alike so we don’t try to fit a square peg in a round hole We design the right plan for each project – modifying methodologies to optimize the results and customizing reports to effectively deliver those results

We recognize that having information, sooner, rather than later, is often a critical factor We are nimble and can offer flexibility and turn-round time that other firms cannot provide This isn’t just about how quickly we can get a project done but also about our ability to adapt as the project progresses – we understand that qualitative research is a dynamic process and there are a lot of things influencing timelines and requirements We will work with you to make it happen

Simply said, we are passionate about what we do, authentic in who we are, and exceptional in what we deliver.

“I've had the pleasure to be involved in ~15 medical device market research projects with Cheryl Ladd over the past 4 years Ladd Research Group is easily my #1 preferred qualitative research firm, largely due to three factors: I Excellent technical market research skills 
Cheryl moderates qualitative research with a professional communication style, always digging into the deeper layers of the issues and surfacing findings of great value to our business

II Medtech depth and sharpness 
Cheryl brings years of medical device experience and deep knowledge of the health care industry to our projects With this context, and her natural ability to learn new technology and business issues, she ramps up extraordinarily quickly She's consistently able to project an expertise that engages the respondents and gets results

III Excellent client service orientation 
We've made ambitious requests of Cheryl and her team over the past few years She never disappoints, and always seems able to make the projects work within our timeframes with excellent quality ” – Idexx Laboratories