Ladd Research

Ladd Research Group is a market research and strategy consultancy that works only in healthcare. It is growing into a new consultancy called Innovera Solutions, with a larger team and a wider range of research services.

Products and services

• Qualitative market research: interviews and discussions with customers, users and patients.
• Product definition and portfolio strategy: research that shapes what to build and how to position it.
• Go-to-market work: value proposition, messaging and branding research.
• User-centred design and training input: insight for product design and product training.
• Clinical trial design and digital integration: support for trial planning and for connecting with electronic medical record systems.
• Early-stage research: voice-of-customer work for small business research grant applicants.

Who it serves

Medical device makers, pharmaceutical companies and other healthcare technology firms.

Key facts

• Focus: healthcare only
• Team experience: each consultant at Innovera has at least ten years in healthcare
• Successor brand: Innovera Solutions