Brandigo

From brand health to value drivers to persona segmentation and concept testing studies, we curate insights to to build strategies that move your brand forward

Using primary research and market data, we build positioning and messaging strategies that speak to the things that matter most to your target audiences

To deliver on a strategy, you have to understand it We help organizations align employees and candidates on brand strategies through engagement and employer value prop work

Magic meets reality when you bring your brand strategy to life through award-winning creative strategies that deliver brands that sound – and look – differentiated

Brand Strategy to Drive Creative Vision

At Brandigo, we call our proprietary approach to customer research, data science and creative thinking Data-Conscious Brand Strategy. Using this approach, we align vision, mission and brand strategy in a way that creates genuine competitive advantage.

Data-Conscious Brand Strategy engages dozens of internal stakeholders and hundreds of prospective customers in bespoke studies that uncover the true emotional value that a brand’s products and services deliver, as well as the gap between what customers say is important and the things that actually drive their buying decisions We use these insights to build on-the-mark brand strategies that are differentiated and actionable

Then, working with our award-winning, brand creative partner, The Fantastical, a team of creative, big-thinkers, we bring these insights to life in creative expressions that align and excite internal teams and motivate prospects to action This is how internal organizational cultures and brand equity are built the right way

Together, Brandigo + The Fantastical leverage brand strategy and creativity as an ROI multiplier for our clients Clients range from startups to multinational and everything in between We use strategic and creative thinking to help solve hard business challenges by delivering on-brand strategically-driven results by thinking up things other consultancies don't Then we create these things across many channels and put them in front of the exact people that you want to buy, try, or love your thing

And we do it collaboratively, on budget and at the speed of a social feed

For marketing communications and activation in China, visit brandigochina com

Define your vision and purpose

Explore your brand opportunities

Get inside your prospects' minds using deep research capabilities

Build a Data-Conscious Brand Strategy

Bring the strategy to life through creative content & design

Turn employees and candidates into brand ambassadors

Why Do CMOs Choose Brandigo?

Our singular focus is on laying the foundation for your brand's success using research, strategy & creative thinking.

We emphasize the importance of a robust research methodology because the resulting insights let you make decisions with confidence.

We have remarkable client loyalty. They keep coming back because they know our approach works. And it helps that we're fun to work with.

Tell us about your brand challenge

• 978 462 0002 76 State Street, 4th Floor Newburyport, MA 01950 USA
• 86 21 6083 1177 Brandigo is a global strategic brand consultancy focused on building strong organizations through market and brand research, brand strategy development, brand and operational strategy alignment, visual identity and creative development, and employee engagement We merge robust data and insights with strategic thinking to build brand strategies and creative that build meaningfully differentiated brands

For marketing communication and activation in China, visit brandigochina com