Kramer Marktforschung

Kramer Marktforschung, written Krämer on its own site, is an independent field service company in Germany that collects data for market research studies. It runs interviews, panels and tests in almost every sector and can reach target groups in many countries.

What Kramer Marktforschung offers

• Face-to-face interviews: personal questioning of a chosen target group on a wide range of topics.
• Telephone surveys: CATI interviewing from its own stations for fast, wide-coverage studies.
• Point-of-sale research: interviews in shops and venues to record how customers and visitors behave.
• Mystery shopping: trained shoppers who observe or test services and product placement at chosen sites.
• Test studios and online surveys: studio sessions, product tests and web-based questionnaires.
• Recruitment: finding respondents, including hard-to-reach business audiences, for qualitative and quantitative studies.

Customers and markets

Research agencies and companies commissioning studies. Client comments on the site mention national and international CATI projects, B2B recruitment and interviews with high-net-worth individuals for a private banking report.

Key facts

• Based in: Germany, with a site in Münster
• Experience: 40 years of fieldwork
• Certification: ISO 20252
• Training: interviewers, mystery shoppers and moderators pass a three-stage training system