Kelton

Global Product Launch for Microsoft

We teamed up with Microsoft to establish a compelling narrative for a global product launch

Brand Positioning Strategy and Customer Segmentation Strategy for Target

An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style

What We Do: Strategy Consulting

As a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category

How to Create a Strong Brand Identity

Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories

We help teams work together to imagine, build, and optimize experiences that matter

How We Do It: Consumer Insights

The market research tools we use to solve your business challenge Consumer insights are at the heart of everything we do With each project, we tap into just the right mix of research methodologies to turn challenges into opportunities and ideas into reality From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services

Uncover deeper motivations and gain a holistic understanding of your customer

How Quantitative & Qualitative Research Can Improve Your CX

Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy

Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand

We’re passionate about understanding culture, and its impact on human beings

How to Write a Great Market Research RFP

Customer Segmentation Strategy: Build market segmentations with real business impact

Brand Tracking: How to Track Brand Awareness with Convergent Tracking

Learning Agenda Template: Create Next Year's Insights Roadmap With This Free Workbook

“The customer journey completely rang true, and was absolutely validated by their feedback Great work ” “I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with ” “This is the best and most comprehensive piece of research ever done in this space ”