Kelton

Kelton, formerly Kelton Global, is a consumer insights and brand strategy consultancy that has become part of a firm called Material. It uses market research and behavioural science to help brands understand customers. Its past work covers brand positioning, launches and international growth for well-known consumer names.

What Kelton offers

• Quantitative and qualitative research — surveys and interviews on what drives buying decisions.
• Brand strategy — positioning work for launches and market entry.
• Brand health tracking — regular measurement of how a brand is performing.
• Customer segmentation — grouping customers by behaviour to guide strategy and campaigns.
• Data science and analytics — building data systems around customer behaviour.

Who it works with

Consumer and technology brands, including a UK jewellery company, a razor subscription firm, a large software maker and a US retailer.

Key facts

• Former name: Kelton Global
• Parent: Material