iReach Insights

iReach Insights is an independent market research agency working from Ireland. It runs consumer and business research for marketing, brand, PR and product teams, and has done so for around two decades.

What iReach Insights offers

• Qualitative research — focus groups, in-depth interviews and observation to find out why people behave as they do.
• Quantitative research — surveys of large samples using its own panels in Ireland and Northern Ireland.
• Panels and communities — consumer and business panels, specialist groups such as mums and foodies, and online communities for idea generation.
• Concept and advertising testing — checks reactions to ideas before launch.
• User experience studies — website and in-venue research, including eye tracking.
• AI-assisted tools — interviewing and conversation platforms built into its methods.

Who it works with

Brands, challengers and new entrants in Ireland, the UK, Europe and North America.

Key facts

• Experience: over 20 years in research
• Memberships: ESOMAR, the Market Research Society, the Association of Qualitative Research and the American Marketing Association