Intact Qualitative Research

Intact Qualitative Research is a family-run market research business in San Francisco's South of Market district. It runs a research loft space designed to feel less clinical than a traditional focus group facility.

What Intact Qualitative Research does

• Focus group hosting: sessions held in its own studio, with the technology and kitchen on site.
• Recruiting: finding participants for research projects.
• Project management: handling the practical side of a study.

Customers and markets

The founders replaced one-way mirrors and windowless rooms with high ceilings, natural light and modern furnishings. The studio has a photo tour and a floor plan on its site. In July 2020 it reopened for in-person groups under local rules. It invites and county of San Francisco staff to consider it for marketing research, and it targets consumer-focused marketers.

Key facts

• Based in: San Francisco, California, USA
• Ownership: family business founded by people with about ten years in the industry
• Recognition: rated among the city's facilities in an industry survey five years running