Insight Asia

Insight Asia, written InsightAsia on its website, is a market research firm specialising in Asian markets. It helps businesses understand local consumers so they can innovate, communicate and grow in the region.

Products and services

• Consumer research: studies of Asian markets and shoppers.
• Product development testing: formulation work, such as developing a cheese spread.
• Packaging studies: design research, including one for dairy packaging.
• Performance tracking: shows how a brand is doing in specific Asian markets.
• Marketing communication research: supports campaign planning.
• Market reports: published studies on Vietnam, including fast food, travel and coffee chains.

Who it serves

Brands entering or expanding in Asia, with much of its published work centred on Vietnam.

Key facts

• Focus: Asia, with Vietnam market reports
• Team: small research teams working across several countries
• Training: in-house programme for quantitative insight staff