iCrossing

iCrossing is a marketing, sales and technology agency that builds growth programmes for large organisations. It was described in earlier material as the first search agency in the United States, and it now stresses work on visibility in AI-driven search.

Services

• Search and AI discoverability: search engine work and generative and answer engine optimisation, plus account-based marketing.
• Connected sales and marketing: joining marketing activity to revenue.
• Digital and commerce platforms: improving content, commerce and platform experiences to raise conversion.
• Customer loyalty and expansion: programmes that grow long-term customer value.
• Data and intelligence: customer data and insight to guide strategy.
• Operations and workforce enablement: operating models and AI adoption for teams.

Who it works with

Enterprise brands seeking joined-up strategy, creative and technology support.

Key facts

• Recognition: named a Gartner Magic Quadrant leader for global marketing agencies for eight consecutive years, as of 2021
• Approach: an accelerator method combining strategy, execution and technology