Harmon Research

Harmon Research is an insights company that specialises in collecting research data. It runs consumer and business-to-business studies for global consultancies and other research buyers, across a broad range of industries. Its role is fieldwork and sample rather than analysis.

What Harmon Research offers

• Online surveys: quantitative data collection from its own panel.
• Focus groups: moderated qualitative sessions.
• In-depth interviews: one-to-one qualitative research.
• B2B and consumer sample: respondents drawn from more than 200 profiles that can be targeted in advance.
• Quality assurance: a proprietary programme called DataDefense that checks data before, during and after each survey.

Customers and markets

The firm supplies global consultancies and insight companies that cannot source high-quality respondent data themselves.

Key facts

• Scale: about 50,000 surveys each month
• Reach: more than 43 countries
• Quality control: DataDefense checks on all collected data