Happy Hour

Happy Hour is an advertising agency trading as Happy Hour Media. It calls itself an endorsement agency, and focuses on pairing brands with personalities that their customers already listen to. It also plans and buys traditional and digital media.

What Happy Hour offers

• Endorsement strategy: identifying suitable endorsers and shaping stories around a brand.
• Traditional media: radio and television planning and buying.
• Digital marketing: cross-channel campaigns aimed at people ready to buy.
• Data reporting: real-time reports that show how each part of a media plan performs.
• Direct response and creative: advertising built to prompt a customer action.
• Aerial film production: a drone filming unit called JayByrd Films.

Customers and markets

Brands that want measurable results from their advertising. A telecom client credits the agency with helping it grow its radio spend and move into television.

Key facts

• Proprietary tool: the Endorsement Engine, an AI system for matching brands with endorsers
• Process: identify endorsers, craft stories, then test and scale