Canspan BMG

Canspan BMG is a digital marketing and creative ad agency that plans paid campaigns, makes the creative and runs public relations for B2C and B2B brands. It pairs data-driven media buying with video and design work, and gives clients regular reports with suggestions for improvement.

Products and services

• Paid social advertising: campaigns on Facebook, Instagram, YouTube, TikTok, LinkedIn, Twitter and Reddit, with ongoing optimisation.
• Retail and e-commerce marketing: campaigns for direct-to-consumer Shopify stores and for Amazon, Walmart, Target and Criteo.
• Public relations and influencers: trade and media events plus paid and earned influencer programmes.
• Video and creative: video production, sales materials and presentations.
• Website design: building and developing sites.
• Media planning and buying: placing advertising across channels.

Clients

Its sector focus covers toys, games, finance, software and technology, sports, and education and non-profits. Published work includes a stop-motion launch for Jazwares collectibles, a pre-order campaign for a home arcade cabinet, marketing for sports technology firm PlaySight and multi-channel paid media for Fody Foods.

Key facts

• Client types: B2C and B2B brands
• Speciality: toy and games industry