Black Snow Agency

Customer acquisition and performance marketing from South Africa

Black Snow Agency has been operating as a digital marketing agency in South Africa since October 2009, and describes itself as a full-service firm with more than fifteen years of experience. It names customer acquisition and performance marketing as its main specialisms, and says it combines strategy, design and technology to offer simple solutions to complicated marketing problems. Its own words for the philosophy are digital marketing as simple as black and white. The agency describes itself as a top agency in Johannesburg, trusted by start-ups, scale-ups and established brands.

Performance marketing

The agency explains performance marketing as marketing tailored to a single function: it is designed to meet an exact goal, whether that is a sale, a completed lead, a booking or the download of a piece of content. Driving traffic, converting customers or upselling, it says, calls for a mix of data, strategy and creativity. Aligning activity across every channel is meant to give a brand the exposure it needs to increase online acquisition.

Social media, search and sites

Social media marketing is aimed at building a brand and the emotional attachment of its audience. Search engine optimisation works to raise organic visibility. Web development is described as carefully articulated, with a focus on user experience, and the agency builds customised mobile applications to meet specific business needs. The services cover all parts of the marketing mix, across varied sectors and for both consumers and businesses.

Design thinking

The agency says it applies design thinking to products as well as campaigns. It designs and builds new products and sees value in modernising existing ones, covering websites, apps, bots and portals, through research, concept work, design and engineering of digital products around customers' needs. The aim stated on its site is to put a client's offering into the hands of customers wherever they are.

Work shown on the site

The agency presents case work for Land Rover and Jaguar in South Africa among its featured projects. It also says it keeps following the trends that will shape digital marketing so that its solutions stay future facing.

Culture and approach

Black Snow Agency says it encourages its team to build their skills and give energy to each client, and that this is behind relationships that last. It describes working collaboratively to expand a client's business online and offering a wide range of services that clients can choose from or have the team combine into a custom solution.