Growth From Knowledge

Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity

Optimize your brand and marketing performance

Accelerate and expand your sales & market growth

Amplify your consumer & shopper intelligence

Uncover your audience's media consumption and behavior

Make the most of Q4. Plan with precision in 2023.

• Planning aggressive and defensive sales strategies Vijay Sales uses GfK’s sales intelligence to drive trends, grow market share and increase margin Read the Vijay Sales story

Planning aggressive and defensive sales strategies

• A strong foundation for effective business planning Electrolux Nordics uses a rich understanding of the consumer journey to inform strategy and tactics Read the Electrolux story

A strong foundation for effective business planning

• A powerful partnership answering key business questions IKEA Austria uses the full range of GfK’s solutions to operate in an extremely competitive sector Read the IKEA story

A powerful partnership answering key business questions

• Tracking shopper behavior to anticipate and adapt to emerging trends How PepsiCo DACH continuously measures buying patterns to plan go-to-market strategies
• Read Pepsico's success story

Tracking shopper behavior to anticipate and adapt to emerging trends

• Deconstructing today’s complex e-commerce shopper How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category Read Unilever's success story

Deconstructing today’s complex e-commerce shopper

• Building brand intelligence How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK Read Char-Broil's success story
• How AO uses GfK's Market Intelligence service for tactical and strategic decision-making A tactical and strategic planning tool for UK's market leader See how AO uses GfK's Market Intelligence service

How AO uses GfK's Market Intelligence service for tactical and strategic decision-making

• How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning Anticipating and reacting to market and business trends with gfknewron Consumer and Predict See how Nital uses gfknewron Consumer and Predict

How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning

• How Indurama uses gfknewron Predict Building and supporting strategic initiatives rooted in gfknewron Predict See how Indurama uses gfknewron Predict

How Indurama uses gfknewron Predict

• How Philips perfects product portfolios and performance Philips puts market intelligence at the center of its personal care category strategy in the MENA region Discover Philips success

How Philips perfects product portfolios and performance

• How IKEA improves its customer journey for stronger business results See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data
• Discover IKEA's success

How IKEA improves its customer journey for stronger business results

• How Lenovo maximizes revenue during crucial sales periods Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data
• See how Lenovo maximizes revenue

How Lenovo maximizes revenue during crucial sales periods