Growth From Knowledge

Growth From Knowledge, known as GfK, is a market research and consumer data company. It says it has supported business decisions about consumers, markets, brands and media for over 85 years, and its current website presents the business under the NIQ name.

What Growth From Knowledge does

• Consumer and market data: Tracking of consumer purchases and market behaviour across many product categories.
• Brand and marketing performance insight: Work that helps clients improve marketing effectiveness.
• Sales and retail intelligence: Recommendations to help clients grow sales.
• AI-based analytics: Real-time, actionable recommendations built on its data.
• Sector reports and webinars: Reports such as the state of consumer technology and durables.

Who it serves

Brands, retailers and manufacturers, particularly in fast-moving consumer goods, technology and durables, along with media organisations.

Key facts

• Experience: Over 85 years
• Website brand: NIQ
• Coverage: More than 90 countries, according to its current site