Goodman Lantern

Goodman Lantern is a content marketing agency with offices in London and New York. It produces written and video content for companies and other agencies, with an emphasis on being found in search engines and AI search tools.

What Goodman Lantern does

• Content writing: articles, white papers and product descriptions written by people rather than generated automatically.
• Search optimisation: planning, guidance and performance work aimed at ranking on Google and appearing in search tools that use artificial intelligence.
• Video production: branded series and whiteboard animations, backed by search research.
• Research: market and audience research, both primary and secondary, to shape positioning.
• Strategy: planning content around personas and commercial goals.
• Editing: proofreading and editing of drafts produced with artificial intelligence.

Customers and markets

The agency says it works with businesses and other agencies across more than thirty industries, including banking, finance and insurance, and software companies.

Key facts

• Based in: London, with a New York office
• Team: Native English writers working across many time zones
• Industries covered: More than 30