1st Content Digital

1st Content Digital is a digital marketing studio working with early-stage and growing businesses in South Africa and the UK, with a focus across Sub-Saharan Africa. It produces content, runs paid and organic campaigns and builds websites, and it also advises and trains in-house marketing teams. The founders say they have worked with start-ups for about 15 years and have been on founding teams themselves.

What 1st Content Digital does

• Content marketing: blogs and other content written with customer personas and search in mind, for B2B and B2C brands.
• Social media management: organic and paid social, with round-the-clock management available.
• SEO and paid search: search rankings work and pay-per-click campaigns.
• Website design and development: sites planned for search visibility and customer conversion.
• Consulting and training: strategy advice and coaching for internal marketing teams.

Who it works with

Start-ups and growth companies, with past founding-team experience in fintech, SaaS, consulting, renewable energy, edtech and education. A published case study covers content marketing for a venture capital advisory firm.

Key facts

• Markets: South Africa and the UK
• Experience: about 15 years with start-ups