Gemini Media

Gemini Media is a media planning and buying firm that acts as an outsourced media department for agencies and businesses. It was set up in 2006 so that mid-sized agencies and companies could get full media support without keeping a permanent in-house team.

Products and services

• Media research: studying audiences and outlets before a campaign is planned.
• Media planning: mapping campaigns ahead, sometimes a full year in advance.
• Media buying: booking advertising space, including last-minute placements.
• Post-buy analysis: checking what ran and how campaigns performed after booking.
• Flexible engagement: work taken on per project, per client or by the hour.

Customers and markets

It works with advertising agencies and businesses across many fields: transport hubs such as airports, art and antiques fairs, car dealers, utilities, banks, schools, law firms, healthcare, retailers, tourism bodies and state government. Testimonials mention a personal injury law firm, an art show organiser and an agency serving Maryland state government clients.

Key facts

• Founded: 2006
• Principal: Susan Shearer, with more than 20 years in media and a communications degree from The George Washington University
• Certifications: MBE/DBE, eligible for state-funded and US Department of Transportation-funded contracts