Blueprint Digital Marketing

Calgary-based agency Blueprint Digital Marketing has worked without long-term contracts since it began in 2012, relying on results to keep its clients.

No-contract agency work

The firm says its flexible, no-contract model lets it adapt quickly as the digital world changes, and it expects clients to stay because of results rather than tied terms. Its reach runs from Calgary to the rest of Canada and across the border into the United States. The firm describes its method as research first: it studies each business, its industry and its competitors before building a custom plan rather than applying a template.

Websites that turn visitors into customers

Website design and development focuses on sites that look good and bring in visitors who become customers. Conversion rate work tweaks pages so that a visitor is more likely to make contact or purchase. The firm argues that a website should be built around the search terms a business needs for its services and products, not only its name.

Ads, search and lead generation

Google and Facebook advertising are managed as pay-per-click campaigns aimed at the right people, with lead generation as the target. Search engine optimisation aims to show a business on Google when customers look for its services. The firm says it runs this work as a cycle of testing and learning, because search engines keep changing their systems and their algorithms are never fully disclosed.

Content and advice that follow search changes

Content marketing produces useful articles intended to build trust with an audience and show why a customer should choose a particular business. Marketing advice is given where it helps the client, with practical guidance on online marketing in general. The firm says the advice changes as search behaviour does, so that a plan written for last year's results is not simply repeated.