Firecracker PR

Firecracker PR is a public relations agency with one aim: to raise awareness of its clients quickly. It works mainly with technology firms, and its own site names defence technology, artificial intelligence and cloud startups among them.

What Firecracker PR does

• Media relations: pitching client stories directly to reporters and editors, with press releases available.
• Thought leadership: ghost-written articles, podcast, radio and TV interviews, speaking slots, awards and analyst relations.
• Newsjacking: attaching a client to trending news topics and hashtags to earn coverage.
• Source filing: registering executives as expert sources for journalists' later stories.
• Content marketing, social media and SEO: supporting services listed alongside the PR work.

Who it works with

Industries listed include B2B technology, software as a service, renewable energy, healthcare, AI, cybersecurity, mobile apps, consumer technology and consumer goods.

Key facts

• Method: a five-step process the agency calls Ignites
• Client feedback: testimonials on its site come from technology and media executives