Digital Marketing Company

BackUs Agency

Fractional chief brand officer consultancy offering brand strategy, marketing systems and creative direction

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TrustList summary

BackUs Agency is a consultancy run by Bill Backus, who works as a fractional chief brand or marketing officer. It helps B2B, B2C and direct-to-consumer brands in the American Southwest with strategy, marketing systems and creative work.

Products and services

Brand strategy: brand archetype, voice and tone, customer profiles, brand story, and vision, mission and values.
Marketing strategy: marketing systems for firms with small or no in-house teams, spreading offerings across channels.
Campaign development: planning and building marketing campaigns.
Creative direction and design: overseeing the look and output of brand work.
Analytics: reporting on marketing results, for example for board meetings.

Customers and markets

It supports brands from startups to very large corporations, focusing on the Southwest of the United States.

Key facts

Based in: Phoenix, Arizona, USA
Founded: 2012
Leader: Bill Backus, strategist, professor and creative director

Summary written by TrustList from the business's own published information, Sep 2026.

Gallery

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Categories & features

Rankings

BackUs Agency is ranked on 3 TrustList rankings: #8 on 1, #11 on 1 and #30 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. BackUs Agency has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Digital marketing company · 3 rankings

#8of 6
Arizona
It is the only one of the 6 here listing analytics and external.
Its profile: “- Based in: Phoenix, Arizona, USA - Founded: 2012 - Leader: Bill Backus, strategist, professor and creative director BackUs Agency is a consultancy run by Bill Backus, who works as a fractional chief brand or marketing officer.”
Of the 6 here, 8 also cover SEO and 6 also cover creative; 2 also work in United States and 2 also work in Phoenix.
Behind DIAP Media, ahead of Jack & Bean.
#11of 207
Analytics
It is one of 6 here listing recommendations and one of 10 here listing simple.
Its profile: “- Analytics: reporting on marketing results, for example for board meetings.”
Of the top 85 here, 34 also cover digital marketing and 27 also cover eCommerce; 4 also work in Europe and 3 also work in Haryana.
Behind Aztek, ahead of BERI Consulting, LLC.
#30of 809
Creative
It is one of 2 here listing recommendations and one of 4 here listing external.
Its profile: “It helps B2B, B2C and direct-to-consumer brands in the American Southwest with strategy, marketing systems and creative work.”
Of the top 93 here, 20 also cover advertising and 20 also cover video; 4 also work in York and 3 also work in California.
Behind Ark infosoft, ahead of Berline.