BackUs Agency

BackUs Agency is a consultancy run by Bill Backus, who works as a fractional chief brand or marketing officer. It helps B2B, B2C and direct-to-consumer brands in the American Southwest with strategy, marketing systems and creative work.

Products and services

• Brand strategy: brand archetype, voice and tone, customer profiles, brand story, and vision, mission and values.
• Marketing strategy: marketing systems for firms with small or no in-house teams, spreading offerings across channels.
• Campaign development: planning and building marketing campaigns.
• Creative direction and design: overseeing the look and output of brand work.
• Analytics: reporting on marketing results, for example for board meetings.

Customers and markets

It supports brands from startups to very large corporations, focusing on the Southwest of the United States.

Key facts

• Based in: Phoenix, Arizona, USA
• Founded: 2012
• Leader: Bill Backus, strategist, professor and creative director