Feature Group USA

Video and interactive tools for B2B sales

Feature Group USA is a marketing and communications agency based in Chesterfield, Missouri. Its work for manufacturers and B2B companies is to explain complicated products, services and ideas, and then to produce the video, interactive tools and digital experiences that move buyers towards a decision. The agency has been in business for close to fifty years, and it describes itself as a trusted adviser that looks at a client's whole business rather than only its advertising.

The sales problems the agency solves

The agency organizes its work around the obstacles that slow a sale. Its list includes products with too much to explain, sales that depend on distributors and dealers who need a clear story they can pass on, trade shows where visitors pass by, value that buyers cannot see in technical work, and talent that is hard to reach. Clients do not need to pick a deliverable before a conversation. The agency starts with the problem that is slowing buyers or the sales team, then chooses the story, the tools and the channels to answer it.

Strategy, storytelling and sales presentations

Under the strategy heading, the agency uncovers the strongest story about a product and turns technical detail into a clear reason to choose the client. This work produces sales presentations, launch content and customer stories. The agency's message is that a buyer who can see the reason to choose a product is more likely to act on it.

Video, interactive tools and selectors

The production side covers product and application videos, brand films, training films and social content. Interactive work includes selector wizards that help a buyer choose the right product, microsites, product databases and learning systems, along with displays that carry the story into the field. The agency's aim is to make a complex choice simple by guiding people to the right answer.

Live events and streaming

The agency produces webcasts, hybrid events, webinars and training programs, along with live meetings and event content. It says its team has streamed professionally since 2005, and it plans and produces live experiences that hold attention and work reliably. This service lets a manufacturer reach people who cannot attend in person, such as distributors and prospective employees.

Campaigns, trade shows and recruiting

Beyond the core services, the agency runs launch and demand campaigns built around landing pages, email, social content and decision tools. It produces trade show support such as interactive displays, packaging, samples and distributor kits. It also helps with thought leadership and recruiting, including executive conversations and customer stories used to attract talent.

Examples of past work

The agency describes a set of past projects for industrial and public clients. These include a custom field application for an oil company's sales representatives, updated regularly with new tools, and a project for a heating and air-conditioning manufacturer that aimed to reduce the volume of technical support calls from its distributors.

A single team from strategy to finished work

The firm describes its approach as one team, from strategy through to final production. It says it is the agency to call when a job needs to be done properly and efficiently, and it draws on a wide network of partners to carry concepts through to finished products. Its own description states that a clear message and a well-made tool can carry a sale further than advertising on its own.