Facteur PR

Publicity for women's health, wellness and beauty brands

The firm is a boutique studio for public relations and partnerships. It works with brands in women's health, wellness, beauty and aesthetics, and its site says its aim is to get growing companies recognized nationally. Clients range from founders at an early stage to established companies, and the firm's named client types include dermatology practices and cosmetics brands. The studio describes itself as award-winning, a claim it makes on its own site.

Media relations, launch publicity and press kits

Media relations work pitches a client's brand to magazines, websites and local news outlets. Launch support means publicity planned around a new product release, so that coverage arrives close to the date the product goes on sale. Press kits are built as professional packs for approaching editors, and the studio writes the brand message and the plan that goes with them, tailored to each client rather than set from a template.

The site says the firm gets its clients featured in national and online outlets, and it presents this as the aim of its one-to-one agency work. Its published goal is a steady flow of coverage that builds a brand's reputation within its field, not a single burst of attention.

Partnerships with influencers and other brands

The partnerships side connects brands with influencers and with other companies that can extend their reach. Because the work sits beside media relations, a launch can combine editorial coverage with influencer activity and digital media, so a client's visibility is not limited to one channel.

Courses, workbooks and memberships for emerging brands

Beyond agency work, the studio sells learning material: do-it-together courses, webinars, workbooks and paid memberships for emerging lifestyle brands. These let a founder learn the basics of publicity and then carry them out in house. The firm also publishes a monthly set of news and practical tools on its site, aimed at the same audience.

Who the studio is built for

The site describes the core client as a brand in an innovative part of health, beauty or aesthetics that wants to be seen as a leader in its field and to attract customers without relying only on paid advertising. The practical question for such a brand is how to get into the publications its buyers read, and the studio's services are arranged around that question, from the first pitch through to press materials and partnerships.

Facteur PR is a boutique public relations and partnerships studio. It once served lifestyle brands generally and now concentrates on innovators in women's health, wellness, beauty and aesthetics. Its stated goal is to get growing brands recognised nationally.

What Facteur PR offers

• Media relations: pitches brands to magazines, websites and local news outlets.
• Product launch support: publicity around new releases.
• Press kits: builds professional kits for approaching publications.
• Messaging and strategy: crafts a brand message and a plan tailored to each client.
• Partnerships: connects brands with influencers and other partners.

Who it serves

Clients range from early-stage founders to established companies in health, wellness, beauty and aesthetics, including dermatology practices and cosmetics brands.

Key facts

• Focus: women's health, wellness, beauty and aesthetics
• Type: boutique studio led by publicist Reena Goodwin