Factum Mercadotecnio

Factum Mercadotécnico is a market research agency in Mexico. It carries out market studies and public opinion surveys and says it has more than thirty-five years of experience.

Services

• Advertising tests: before and after measurement of campaigns.
• Brand equity: studies of how a brand is valued.
• Usage and habits: research on how people buy and use products.
• Concept and product tests: including in-home product testing.
• Retail audits: store checks, panels and point-of-sale censuses.
• Public opinion: political climate and opinion studies.
• Market size and share: sizing work for categories.

Who it serves

The agency serves national and multinational companies across three areas: consumer products, services and industry. It has its own fieldwork in the capital (CDMX) and associates in other major cities, with alliances abroad.

Key facts

• Based in: Mexico
• Experience: over 35 years
• Memberships: founding partner of AMAI and member of the AMA