Edge by Ascential

Edge by Ascential gives consumer brands data and advice on how their products perform on major online marketplaces. It combines market data, retail forecasting and consulting so clients can plan, measure and improve their online sales. Much of its work centres on Amazon and Walmart, and it publishes a monthly Amazon news update.

What Edge by Ascential offers

• Market share data — tracking of sales and share to help brands grow on Amazon and Walmart.
• Consulting — advisory work on business problems and growth plans in online retail.
• Retail insight — spotting emerging trends and new areas of opportunity.
• Digital shelf — measuring and improving how products appear and perform on retailer sites.

Who it works with

Edge works with brands and manufacturers that sell through online marketplaces. In one example, a toy maker used its Digital Shelf and advisory services to find a link between product reviews and sales, and then built a plan to gather more user-generated content.

Key facts

• Marketplaces covered: Amazon, Walmart and other global marketplaces
• Services: technology plus consultancy