DISQO

DISQO runs a measurement platform that tells advertisers what their campaigns actually changed. It links survey answers from opted-in consumers with their online behaviour, so brands can see the lift from ads across social, TV, programmatic and other digital channels without gaps between them.

What DISQO offers

• Brand lift measurement: tracks how advertising moves awareness, consideration and purchase intent.
• Outcomes lift: measures the extra searches and website visits that campaigns drive for a brand and its category.
• Cross-platform measurement: one view across social, CTV, programmatic and digital media, broken down by channel, partner, creative and audience.
• Expert support: analysts who help clients turn results into media and creative decisions.
• Feedback Loop: a product and brand testing tool, now part of DISQO, for concept tests, discovery research and feature prioritisation.

Who it works with

Its users include consumer brands, market research firms, advertising agencies and media platforms that need to show the value of ads they carry.

Key facts

• Data source: Panel of consumers who have opted in directly
• Acquisition: Feedback Loop is now a DISQO company